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404 Emails

Read your campaign report

What each number means, and which ones to trust.

Open a sent campaign and choose View campaign report.

  • Delivered: emails the receiving inbox accepted.
  • Opens and open rate: a rough signal only. Some email apps open emails automatically for privacy reasons, which inflates opens.
  • Clicks and click rate: the most reliable measure of interest, with your most-clicked links listed.
  • Bounces, spam complaints and unsubscribes: keep these low; they affect whether future emails reach the inbox.

Numbers keep updating for a while after sending, as inboxes report back.

Still stuck? Use Help & Support inside the app, or contact us.