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404 Emails

Automations

The emails that send themselves.

Welcome new subscribers the moment they join, follow up a few days later, and tidy your list as you go - set it up once.

How it works

When this happens, do that.

When someone…

  • Signs up through a form
  • Subscribes
  • Joins a group
  • Gets a tag

…then, step by step

  • Send an email
  • Wait - from minutes up to a year
  • Add or remove a tag
  • Add to or remove from a group

Ideas to start with

Three automations most businesses use.

  • Welcome

    Signs up through your website form → send a thank-you email with what to expect.

  • First-week follow-up

    Joins the list → wait 3 days → send your most popular guide or product.

  • Workshop reminder

    Gets the "workshop" tag → send the details → wait a day → add them to the attendees group.

Questions about automations

Does it email people who unsubscribed?
No. An automation stops for anyone who unsubscribes, bounces permanently or reports spam.
Can I pause an automation?
Yes. Pausing stops new people from starting it and holds everyone in it where they are until you resume.
Does turning one on email my existing contacts?
No. Only people who meet the trigger after you turn it on are enrolled.

Ready when you are.

We're letting businesses in a few at a time, so every new account gets a proper start. Tell us about yours.

Get started