Resources
Get better at email.
Practical guides in plain words - useful whichever tool you send with. Short enough to finish over a coffee.
- Email marketing basicsHow to send your first newsletterFrom "I should really start a newsletter" to the first one sent, in an afternoon.6 min read
- Audience growthHow to grow an email list, the honest wayWhere good subscribers come from, and how to ask without being pushy.7 min read
- Email designHow to design an email people actually readLayout, type and colour choices that survive every inbox, including dark mode.6 min read
- Campaign strategyHow to plan a month of emailsA simple rhythm that keeps you consistent without filling every week.5 min read
- Email deliverabilityHow to stay out of the spam folderSPF, DKIM, DMARC, bounces and complaints, explained without the jargon.8 min read
Looking for how to do something in 404 Emails? That's in the Help Center.